Get your jewellery brand shining with Digital Marketing
Over the last few years, the arena of jewellery business has seen a massive shift – that of moving the focus to online space. Never did we imagine that a product that needs to be seen, touched, tried, and verified – would go online. But then, the magic of ecommerce has done a great deal of good for the jewellery business. Come to think of it, Digital Marketing has been a great disruptor in this industry. So, if youare in business of selling jewellery –offline or online – Digital Marketing is what you’ll need to get footfalls or cart orders.
Let’s help you see through how you can make the most of Digital Marketing tools for jewellery business.We start with the basics.
If you are going in for an online platform–even if you don’t intend to sell from there, do make sure you following these guidelines:
- Make your online store look like an ecommerce store (but without a payment interface)
- Slot your products on the basis of usage: like theme collections, events or occasions, festivals, celebrations, party, work wear, etc
- Make sure to have a product description on every product, becausejewellery buying means involvement
- Seeing isbelieving, and showing is grabbing attention; make sure to showcase your products with high resolution pictures in different angles
Now for the three most vital tools of Digital Marketing for jewellery business:
Search Engine Optimization
Today, the first thing we do if we are looking for somethingis,we ‘Google’ it. Right? So,ensure you have SEO(Search Engine Optimization) in your marketing plan. Simply put, it’s a way to ensure that your brand or product appearson top in the searched pages. Focus on great content creation with right categories,createSEO-friendly pages/product URLs, titles, descriptions, etc.
Social Media
Simply said, you need to be present on popular social media platformslikeFacebook, Instagram, YouTube and Pinterest.Mere presence is not enough, but putting out engaging and innovative social media content is what will change the game for your brand.
Influencer Marketing
Influencer is the DigitalMarketing term for “word of mouth”. Yes, in the world of fashion and jewellery, InfluencerMarketing plays an effective role in getting an audience to look at your jewellery brand. When you have aninfluencerwith a massive following you can get your product to be seen and bought really fast. The good old “word-of-mouth” does work on the online space too.